What a lot of people do not realize, is the year-round grind it takes to put on a 9 day Rodeo. You may be asking yourself the question, “How does Pasadena do it?”. In addition to over 1,200 volunteers that make our rodeo successful, we have the one and only, SHERRY FREE!! She is our secret weapon behind the doors that ensures the daily operations of our rodeo are running smoothly. Along with our administrative assistant, Stephanie Jones, these two ladies make it happen.
Sherry Free is not only our Executive Director but is also serving as the 2024 State Association of Young Farmers of Texas Board President and recently voted in as the Treasurer for the Texas Association of Fairs & Events.
Let’s meet the Pasadena Livestock Show & Rodeo Executive Director.
